Creating a blog can be a boon for your business. Blogging bolsters your site’s SEO, meaning a coveted higher rank in Google search results. It also draws in curious readers to turn them into customers. The bonus of creating a blog is to show the friendly, unique personality of your business.
But how long should a post be, and how often should new posts go up? There are plenty of valid questions to consider before committing to a blog. For those who have already taken the plunge, and then fell behind on maintaining the blog, you know how intimidating it can be to keep the momentum going. Blogs require a demanding combination of creativity, technical skill and careful planning.
Whether you need to give your blog a jumpstart or you’re just toying with the idea of starting one, my tutorial on the best practices of blogging is for you. I will tailor my presentation to your industry, including a shortlist of competitors who are getting it right so you can learn by example. I’ll take the intimidation factor out of blogging with a comprehensive overview.